Books to Help Turn Your Blog into a Money-Making Machine


Blogging has become a viable career with guys like Darren Rowse (ProBlogger), Pat Flynn (Smart Passive Income), Pete Cashmore (Mashable) and others breaking bank with the content they’re producing tailor-made to their audience.  However, with so much information available online, it’s difficult to find this one true source that distills all pertinent details on how to build a profitable blog so you can resign from your office job so you can focus earning money working at home and at your own pace.

Thankfully, the published books below about blogging prove to be excellent guides on how you can turn your blog into a passive income stream in a matter of months.

How To Make Money Blogging: How I Replaced My Day-Job and How You Can Start A Blog Today

by Bob Lotich

If you’re planning to transition from your current full-time job at an office to a more flexible work as a freelance, consider this book as your starting point. Bob reveals that earning from your blog takes time and effort, which we clearly lays down in the page of the blog. This is perfect resource for people who have little knowledge on how blogging works and teach them how to build a profitable blog from the ground up in layman’s terms.

Blog It! The author’s guide to building a successful online brand

by Molly Greene

The key to successful blogging is treating it as you would your brand. Everything that you publish and put up on your blog reflects on who you are as a blogger and how you want to be seen by your readers and audience. This book by Molly Greene puts blogging into perspective with this straightforward book chock-full of actionable tips to help build your blog from the ground up and earn money from it.

HOW TO START A BLOG THAT PEOPLE WILL READ: How to create a website, write about a topic you love, develop a loyal readership, and make six figures doing it

by Mike Omar

This book is similar to the ones above because it lays down the foundations on successful blogging. What makes this different is how it emphasizes blogging as an online business more than anything else. Aside from the writing and publishing that you’ll be doing as a blogger, the business side that wasn’t discussed as much in the previous books will be discussed in depth here. Topics discussed here include driving more visitors and profit through SEO and Google AdSense and interpreting data using Google Analytics, among others.

Blogging for Profit: The Stripped-Down Naked Truth from 26 Rockin’ Online Business Owners

by Nicole Dean

The blogging books listed thus far prove to be excellent guides on how to launch your own successful blog. However, you may need inspiration and words of encouragement from some of the industry’s best and brightest bloggers. This book does exactly that — it compiles the experiences of bloggers who’ve made it big and tips that newbie bloggers should act upon to ensure the success of their own blog. The book covers a wide range of blogging topics such as increasing your traffic, developing a more engaged community, and more.

ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income

by Darren Rowse

Who else to ask for blogging advice than from the man behind ProBlogger himself? Darren Rowse shares the tactics and strategies he applied in this blog that made him one of blogging’s most recognizable figures. The book is divided into three sections (setting up blog, making it popular, and earning money from your blog) to make it easy for readers to understand the concepts applied to a successful blog.

Final thoughts: By purchasing any of the books featured above, you are already a couple of steps away from reaching your blogging goal. Most of the books tread on basic information to help paint the bigger picture of what it means to blog for beginners. Nonetheless, there’s a lot to take away from the books in this post, especially the fact that you don’t have to work a 9-5 job to make the money you truly deserve.

For more blogging books, click here!


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10 PBEVENT Speakers Tell How They Stay Motivated

10 ProBlogger Training Event speakers tell about how they stay motivated in their current work. Inspiring stuff!

All secrets are being revealed on ProBlogger this week! We’ve had the morning routines of superstar bloggers and online entrepreneurs, and also their number one life hack (especially for time management). Today, they share how they keep going when the going gets tough.

HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce

Heather-Headshot-1.2015-200x200One, I am the sole provider for my children. Keeping them housed, clothed, fed and happy is the highest priority in my life. Two, I love where I am in my life and cherish the experiences that have brought me here to do what I do. I stay motivated so that I can create even bigger and broader experiences.

 

Heather will be presenting the keynote session: The Courage of Compassion: Transforming Your Experience with Criticism

MRS WOOG: Mouthy 40-something housewife from the burbs. Blogs at Woogsworld

Kayte-Murphy-200x200

 

Because I have the best job in the world and I want to keep it.

 

Mrs Woog will be on the panel for: How to monetise a personal blog with Heather Armstrong

 

BENJAMIN MANGOLD: Director of Digital and Analytics at Loves Data + Google-certified expert for Google Analytics

benjamin-mangold-800-2-200x200Seeing people learn new things and exploring new ideas keeps me motivated. When you see things ‘click’ for someone it’s extremely rewarding. I also love it when I hear how the work and training we do at Loves Data has helped someone – it’s an incredible feeling to receive a card, an email, or a chocogram, from someone saying how much they appreciate what we do.

Benjamin will be presenting the session: Metrics that Matter: Google Analytics for Actionable Insights

KELLY EXETER: Owner of Swish Design, a boutique web and graphic design company.

KellySquareHeadShotHiRes-200x200Habit. I’m very good at negotiating with myself and can talk myself out of doing anything so relying on motivation to overcome this just makes life too hard. Instead, I’ve created habits around the things that are important to me/just need to be done. For example: writing and exercise are super-important to me but it would be so easy to de-prioritise them in amongst everything else going on in my day. So being in the habit of getting up early and doing them as the first order of the day every single day … it means I never have to go looking for motivation.

Kelly will be presenting the session: Blogging voice and the art of creating meaningful connections through writing

RUTH SOUKUP: Founder of LivingWellSpendingLess.com

Ruth-Profile-600x600-200x200Honestly, I don’t have to try very hard to stay motivated—I LOVE what I do! I can’t think of a job that I would enjoy more, or that would allow me to combine all the things I love. I get bored easily, but the blogging world is always changing. I enjoy strategizing & the process of trying to get ahead of the curve. My biggest problem is not getting motivated, but trying to find the time to implement all my ideas. This year my husband made me promise to take Sundays off, which I have, but I often find myself wandering around the house wishing I could work on my latest project!

Ruth will be presenting the keynote session The 5 Ordinary Habits of Extraordinary Bloggers, and breakout session Pinterest Marketing 101: The Three Elements of the Perfect Pin

NAT KRINGOUDIS: Women’s health revolutionist and fertility fixer at natkringoudis.com.au

Nat_1698-200x200If you are fully aligned to your vision, living and breathing it, it all falls into place without too much effort. It’s so important to fully integrate yourself in your message and what you do. The rest then will simply follow and flow. With this in mind, I don’t need to stay motivated, I’m generally always motivated.

Nat will be presenting the session: How to create your gangbuster e-product

 

BRANDON COWAN: 21-year-old co-founder and Director of Crazy Dog Apps

Brandon-Cowan-1-200x200Simple (sort of)… I live my life using a bit of Steve Jobs’ philosophy – if I find that I am not enjoying something in life and know that I can do something better, I will make the switch or adjust my life accordingly. By always doing what I want, I will always be motivated to do what I do.

Brandon will be presenting the session: Creating Business Ideas

 

 

PAMELA WILSON: Big Brand System and Copyblogger Media

Pamela-Wilson-600px-sq-200x200I really, really love what I do. My full-time job is Vice President of Educational Content at Copyblogger. I am running the day-to-day operations of the Copyblogger blog, which is an honor and a wonderful challenge, too.

Along with Editor-in-Chief Stefanie Flaxman and Chief Content Writer Demian Farnworth, we set the tone and editorial direction of the Copyblogger blog, and plan how we’ll complement the written information with editorial images that help tell the story of each post.

In addition to that, I’m overseeing the educational content offered at Copyblogger Media, and there’s a lot of it!

I’m a teacher at heart, so both of these jobs make me feel like I’m contributing to help people make progress in their businesses and their lives.

That’s all the motivation I need. :-)

Pamela will be presenting the session: Design 101: How to Use Design Basics to Polish Up Your Blog, and How to Create a Content Event That Builds Your Email List

DAN NORRIS: serial entrepreneur, award winning blogger and the author of the best selling business book The 7 Day Startup

dan-norris-1-200x200I work on what I love and what inspires me at the time so who wouldn’t be motivated to do that? I do lose focus a little bit sometimes so I have a few things that pull me back into line like chatting with other entrepreneurs, listening to podcasts and speaking at and attending conferences.

 

Dan will be presenting the session: How to use your blog to supercharge your small business

CAROLINE MAKEPEACE: Co-founder of y travel blog

Caz-Makepeace-bio-square-600-x-600-200x200I think about my old life waking up every morning to an alarm to go to a job I hated and my first words uttered were “Oh F***!”. That memory makes a 15 hour day working on my blog easy to do. I also have a very engaged email communication relationship (which I’ll share more about in my session). Each week, I read stories about my reader’s lives, fears, hopes and dreams and I’m so so inspired to continue working to help them. I seriously would have quit if it were not for those emails.

Caroline will be presenting the session: From Blog to Business – the steps you need to take from to create a profitable business online

THE EVENT

There are a handful of tickets left, so be quick to ensure you don’t miss out! You can go here to purchase.

PBEVENT is Australia’s biggest and longest-running blogging conference. Our first 400 tickets sold in around 20 minutes this year, firmly establishing it the ‘go-to’ event on the blogging community’s calendar for training and networking.

In 2015, ProBlogger Training Event is presented by Olympus and will be relocating to the spacious RACV Royal Pines Resort on the Gold Coast, ready for over 650 bloggers on August 14 and 15.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

10 PBEVENT Speakers Tell How They Stay Motivated

The post 10 PBEVENT Speakers Tell How They Stay Motivated appeared first on @ProBlogger.


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10 PBEVENT Speakers Reveal their #1 Life Hack

10 PBEvent speakers share their #1 Life Hack for getting stuff done! problogger.netFollowing on from the earlier post about what our speakers get up to in the mornings, we also asked them to give us their number-one time management or life hack – how DO they get everything done?!

HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce

Heather-Headshot-1.2015-200x200Delegating. I used to have the hardest time asking for help, but now it’s a basic part of survival. One example: I have a babysitter for two hours in the afternoon so that I can get in a full work day, and if I’m running behind on anything in the house she lends a helping hand.

 

Heather will be presenting the keynote session: The Courage of Compassion: Transforming Your Experience with Criticism

MRS WOOG: Mouthy 40-something housewife from the burbs. Blogs at Woogsworld

Kayte-Murphy-200x200I reward myself for a good days work by lying on the couch from 2-3pm and yell at the political hi-jinks on Question Time. That, or catch up with my Kardashians.

 

 

Mrs Woog will be on the panel for: How to monetise a personal blog with Heather Armstrong

BENJAMIN MANGOLD: Director of Digital and Analytics at Loves Data + Google-certified expert for Google Analytics

benjamin-mangold-800-2-200x200Honestly, I’m not the greatest at time management, but simple and short to-do lists help keep me focused. I also keep my work email turned off on my phone (unless I’m traveling) to stay sane – there’s always more emails to look at and more work to do, so this is one technique I use to help preserve some balance.

 

Benjamin will be presenting the session: Metrics that Matter: Google Analytics for Actionable Insights

KELLY EXETER: Owner of Swish Design, a boutique web and graphic design company.

KellySquareHeadShotHiRes-200x200The one minute rule. If there’s something to be done (wash a dish, send an email, file a letter) that will take less than one minute, I just do it. Otherwise the bloody thing will sit there for weeks and that’s ridiculous!

Kelly will be presenting the session: Blogging voice and the art of creating meaningful connections through writing

 

 

Ruth Soukup: Founder of Living Well Spending Less

Ruth-Profile-600x600-200x200I’m a big fan of the book, “Eat That Frog,” by Brian Tracy. I read it years ago, and it completely changed the way I structured my day. I try to be very vigilant about doing the big things first—eating my frogs first thing in the morning. I save the easier, fun things, like meetings, phone calls, & editing photos for the afternoon, when I am not quite as motivated.

Ruth will be presenting the keynote session The 5 Ordinary Habits of Extraordinary Bloggers, and breakout session Pinterest Marketing 101: The Three Elements of the Perfect Pin

NAT KRINGOUDIS: Women’s health revolutionist and fertility fixer at natkringoudis.com.au

Nat_1698-200x200I’m an all or nothing kind of girl – so as far as time management goes, if I know I’m ‘off’ I don’t even bother. For me it’s so about quality over quantity, so tuning into this has been such a life saver for me. What it means is if I’m having an off day, I don’t even bother, it’s counterproductive.

If I had to say there was one ‘app’ or thing that saves me time and time again – it’s my google calendar. It means that everything is in the once place, the whole team (and family) has access and it makes life one heck of a lot easier!

Nat will be presenting the session: How to create your gangbuster e-product

BRANDON COWAN: 21-year-old co-founder and Director of Crazy Dog Apps

Brandon-Cowan-1-200x200You asked the wrong person because I am late for everything :) But seriously, I will usually do my best to avoid any type of meeting as they are usually boring, unproductive and the same information can be exchanged faster via a phone call. Of course meetings are sometimes necessary and it will depend on each persons individual situation…

Brandon will be presenting the session: Creating Business Ideas

PAMELA WILSON: Big Brand System and Copyblogger Media

Pamela-Wilson-600px-sq-200x200My favorite time management hack is to try not to tackle more than three projects in a day.

That doesn’t mean I only do three things every day! It means that in terms of projects that will take me more than 30 minutes of work, I try to keep three on my list, and no more.

I’ve found that when I reduce my list to three main projects, I’m able to get them done. And I don’t suffer from feeling guilty about “not doing enough with my day.”

Instead, I’ll often finish them with time to spare. When that happens, I look ahead to other projects on my main to-do list, and pick something to get ahead on.

That’s a completely different feeling than the “look at all I didn’t get to” routine I used to put myself through at the end of every day. Doing this has transformed the way I approach my time.

Pamela will be presenting the session: Design 101: How to Use Design Basics to Polish Up Your Blog, and How to Create a Content Event That Builds Your Email List

DAN NORRIS: serial entrepreneur, award winning blogger and the author of the best selling business book The 7 Day Startup

dan-norris-1-200x200The only time management hack I employ is I ensure that I automate or delegate most of my jobs. Definitely the ones I don’t like and aren’t good at but even the ones I do like and am good at, at least the critical business ones. That way I spend 100% of my time (or very close to it) doing only what inspires me on that day and time becomes much less of an issue than it is for most people.

Dan will be presenting the session: How to use your blog to supercharge your small business

CAROLINE MAKEPEACE: Co-founder of y travel blog

Caz-Makepeace-bio-square-600-x-600-200x200Meditation. It helps bring clarity of thought and a grounded sense of calm. That helps you tap more into flow and when you’re in flow time doesn’t exist. I truly believe that mediation has been the most powerful life hack for me for productivity + so many other things.

Caroline will be presenting the session: From Blog to Business – the steps you need to take from to create a profitable business online

 

THE EVENT

There are a handful of tickets left, so be quick to ensure you don’t miss out! You can go here to purchase.

PBEVENT is Australia’s biggest and longest-running blogging conference. Our first 400 tickets sold in around 20 minutes this year, firmly establishing it the ‘go-to’ event on the blogging community’s calendar for training and networking.

In 2015, ProBlogger Training Event is presented by Olympus and will be relocating to the spacious RACV Royal Pines Resort on the Gold Coast, ready for over 650 bloggers on August 14 and 15.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

10 PBEVENT Speakers Reveal their #1 Life Hack

The post 10 PBEVENT Speakers Reveal their #1 Life Hack appeared first on @ProBlogger.


@ProBlogger

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Reading Roundup: What’s New in Blogging Lately

Reading Roundup: What's new in blogging this week / ProBlogger.net

I’ve seen so much good content lately on the subject of blogging – I always love a downloadable schedule that someone else has taken the time to create, and sneaking a peek into how others make money is such an eye-opener! I’ve curated a couple of links you might find helpful as we try to kick ass on the internet this week.

6 Social Media Templates to Save You Hours of Work // Hootsuite

There’s everything from a template to help you create a social media strategy to guide you in your daily online activities, to audit checklists, content calendars, and image size cheat sheets for download to streamline your workflow.

Facebook Rolling out Significant Upgrades to Ads Manager and Power Editor // Marketing Land

They say big improvements are coming that will increase the congruity of ad creation and editing with data and metrics as well as the usability and searchability within an account. Get excited!

6 Ways to Grow Your Blog Audience // Social Media Examiner

Practical tips on the subjects of blog promotion, consistent scheduling, offering subscription points, expanding your content, and finding content through readers. You can also listen to an audio recording of the article.

How I Made $ 132,339 Last Month Blogging // StartupCamp

Dale Partridge gives an income report for April, broken down into each revenue stream, and colour-coded to signify whether it was higher or lower than last year. He also includes some links you might find helpful to grow your readership like he has.

Why Link Building is NOT the Future of SEO // Quicksprout

Neil Patel lays down the law for SEO enthusiasts. Been focusing on link building? You might want to think again!

 

Have you read something awesome lately? I’d love to see a link and have a chat in the comments.

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

Reading Roundup: What’s New in Blogging Lately

The post Reading Roundup: What’s New in Blogging Lately appeared first on @ProBlogger.


@ProBlogger

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10 PBEVENT Speakers Share their Morning Routine

MORNING ROUTINE

There’s a real buzz in the air now that the ProBlogger Training Event schedule has been released. Everywhere, people are chatting about where they’re going to be when, sessions are being highlighted, and bloggers are stalking the guest list, wondering who they’re going to meet.

We have some exceptional speakers this year, presenting on some of the most sought-after and useful topics. We grilled them about some of their habits and practices to let you peek behind the scenes of how they do it all. Keep an eye out for the other posts in the series that detail their secrets to productivity, and how they stay motivated.

HEATHER ARMSTRONG: Author, speaker, and blogger at Dooce

Heather-Headshot-1.2015-200x200I set my alarm for 6:30 AM, which is 30 minutes prior to the time my girls need to be up, because I am in love with the snooze button (anyone who travels or rooms with me must hate me for this because I could hit snooze for three hours and love every minute of sleep in between each snooze).

At 7 AM I go into my 5-yr-old’s room, wake her up, carry her into her older sister’s room and we linger there for a few minutes while everyone yawns. Then we all head downstairs, and I continue to the basement where my dogs sleep. I let them out of their crates, feed them breakfast, and let them out for the morning making sure to change the older dog’s diaper in the process.

My kids eat breakfast while I prepare their lunches, then we head back upstairs where I help them get dressed and brush their hair and teeth. That leaves me with about 20 minutes to throw on my workout clothes, put on a little mascara and take a deep breath in consideration of what lies ahead of me that day. After I sign homework and help them check off everything they need in their backpacks, we head out the door.

Heather will be presenting the keynote session: The Courage of Compassion: Transforming Your Experience with Criticism

MRS WOOG: Mouthy 40-something housewife from the burbs. Blogs at Woogsworld

Kayte-Murphy-200x200I wake up and reluctantly get out of bed. Make sure the kids are out of bed and make two coffees. One for immediate consumption and one so I don’t have to make another one in 5 minutes. I spend a fair bit of time saying any one of the following over and over again:

  • Where is your jumper?
  • Where is your lunchbox?
  • Get off your brother!
  • Have you cleaned your teeth?
  • Do you have normal uniform or sport uniform today?
  • No, I have not seen your uniform

I could go on and on but I think you get the picture. I log on when the kids are ready for school which is such a lie. I log on after my first coffee. First I check the site is working, skim emails, make sure I the site has not been invaded by spambots. I check all the news sites for inspiration. I check the notes on my phone and recent photos I have taken before I decide on the topic of the day. Then I spend about 20 minutes banging it out, press publish before I go for a 5KM run, another lie.

I spend the rest of the morning working on various writing projects.

Mrs Woog will be on the panel for: How to monetise a personal blog with Heather Armstrong

BENJAMIN MANGOLD: Director of Digital and Analytics at Loves Data + Google-certified expert for Google Analytics

benjamin-mangold-800-2-200x200Most mornings I grab my phone and open Google News. It’s a great little app and it lets me quickly check the weather while also scanning the news headlines. After that, I open Digg or Google Play Newsstand to scan through articles. Then it’s time to get out of bed (yes … I was still in bed scanning my news!) and get the day started.

Benjamin will be presenting the session: Metrics that Matter: Google Analytics for Actionable Insights

KELLY EXETER: Owner of Swish Design, a boutique web and graphic design company.

KellySquareHeadShotHiRes-200x200I wake up at 4.10am and scroll through Facebook while drinking two massive glasses of water. From 4.30am-5.30/6am I write (that’s the main reason I get up so early, it’s the only way I get any kind of quality writing time/time to myself!)

Then 6-6.40am I go for a run or go to CrossFit. Once home from that it’s shower > get kids up > send husband and 2yo off to work/daycare > take 6yo to school … and by 9.30am, I finally get to sit down at my desk and start my working day :)

Kelly will be presenting the session: Blogging voice and the art of creating meaningful connections through writing

RUTH SOUKUP: Founder of LivingWellSpendingLess.com

Ruth-Profile-600x600-200x200I am a morning person so I am usually up very early—around 4am. I know that sounds crazy, but it is when I get the most work done and when my brain works best! I try to go for a very quick 15-minute run, just to get my blood pumping. I usually listen to a podcast while I am running, and then spend a few minutes lifting weights and stretching when I am done.

Then I get dressed, grab my stuff, and ride my bike (technically it is an adult tricycle) to my office, which is only a mile away. I try to get there no later than 5 or 5:30 am so that I can get a good 3 or 4 hours of quiet, dedicated writing time in before anyone else arrives. I have a kitchen there & I also keep a spare set of toiletries, so that I can just GO and get my coffee, eat breakfast, and put on makeup later.

My first priority is always to work on creating amazing content for my readers, whether that be books, courses, blog posts, an e-newsletter, etc I think the more you write, the better you get, so I spend a lot of time writing every day.

By 9am most of my team has arrived to the office, at which point I switch into “manager” mode—planning social meda, working on projects, discussing marketing ideas, responding to emails, etc.

Ruth will be presenting the keynote session The 5 Ordinary Habits of Extraordinary Bloggers, and breakout session Pinterest Marketing 101: The Three Elements of the Perfect Pin

NAT KRINGOUDIS: Women’s health revolutionist and fertility fixer at natkringoudis.com.au

Nat_1698-200x200With two small children, there is no such thing as a morning routine!

I do however follow more a night time routine. I enjoy some downtime of an evening, I like the ritual of writing/journalling, taking a shower, a cup of tea, I like to set my intention for the next day and have myself organised. It’s all about the small things especially once kids are in the picture!

Nat will be presenting the session: How to create your gangbuster e-product

BRANDON COWAN: 21-year-old co-founder and Director of Crazy Dog Apps

Brandon-Cowan-1-200x200I’m a bit odd… Routine for me is having a lack of routine… It varies each day and seems to change every month. Probably because I don’t really plan much in my life in general. Currently, I will wake up some time between 10am and 3pm, grab my laptop from under my bed and reply to emails whilst still in bed for a few hours (yes, I do have a ‘horror story’ of unintentionally having a video call with the CEO of an international gaming company and about a dozen other people when I was in bed without a shirt on not so long ago).

After that, I’ll sometimes make a few phone calls, take my foster dog [as of time of writing] for a walk (I sneakily let her jump on people when we walk and if they react positively, I tell them that the dog is available for adoption – how’s that for marketing?) and then the rest of the day varies. It can include creating or modifying an app specification document (it’s as fun as it sounds), reviewing and testing apps, providing information to people wanting to make an app, creating animated videos and speaking with clients. I sometimes also speak at events and other times I have random meetings (but not often).

On other days, I might wake up at about 6am to work for the whole day looking after dogs at dog day care at my local vet. Then at nighttime I do my app work. It’s nice to balance what I do and I ironically recently got another job to give me a break from my app work although I still usually work on about 6 apps at once…

I don’t usually follow weekends or public holidays with my work as each day blends into the next for me.

Brandon will be presenting the session: Creating Business Ideas

PAMELA WILSON: Big Brand System and Copyblogger Media

Pamela-Wilson-600px-sq-200x200One of the most wonderful perks about my current life is I can wake up with no alarm. Despite this, my eyes pop open like clockwork every morning (weekends included) sometime between 6-6:30 am.

I drink warm water and lemon, followed by a cup of tea or coffee. Then I check email to make sure nothing urgent has happened overnight.

In the first part of the day I review the list I set up for myself the night before. And I visit 750words.com to get my first 750 words of the day written.

This site has helped me adopt a regular writing habit. Oftentimes I repurpose what I write there for blog posts or email newsletters. And sometimes I just use it as a place to sort through my thoughts.

I try to do a bit of exercise first thing before my day gets too busy. That may be a walk, some Qigong, yoga, or a bit of time on an elliptical machine.

I do love the mornings! It’s a great time to be productive.

Pamela will be presenting the session: Design 101: How to Use Design Basics to Polish Up Your Blog, and How to Create a Content Event That Builds Your Email List

DAN NORRIS: serial entrepreneur, award winning blogger and the author of the best selling business book The 7 Day Startup

dan-norris-1-200x200Assuming I don’t have the kids I wake up either from the sun rising over the beach or the sound of the ocean. I then look out my window to see what the surf is doing. If there’s waves I head out for a surf. If not I (don’t tell anyone) grab my phone and get on Instagram and Facebook oops! Then I walk up to the coffee shop, take my kindle and have a coffee and read a book.

I walk back along the beach, maybe listen to a podcast on the way and think about what I’m doing that day. I either work from home or head into co-working to work from there.

Dan will be presenting the session: How to use your blog to supercharge your small business

CAROLINE MAKEPEACE: Co-founder of y travel blog

Caz-Makepeace-bio-square-600-x-600-200x200I spend the first 20 – 60 mins meditating. I then read an inspiring positive message, for the day currently from Marianne Williamson’s, “A Year of Miracles” The rest of my routine varies in order depending on the day, but the routine involves the following: sometimes I may write in my journal. I’ll fit in exercise somehow, either yoga or boot camp. I wake up my inner body with a morning tonic tea. I then spend the morning with the girls, preparing them for school, while I have a green smoothie. Once the girls are in school, it’s time to start work with a green tea.

Caroline will be presenting the session: From Blog to Business – the steps you need to take from to create a profitable business online

THE EVENT

There are a handful of tickets left, so be quick to ensure you don’t miss out! You can go here to purchase.

PBEVENT is Australia’s biggest and longest-running blogging conference. Our first 400 tickets sold in around 20 minutes this year, firmly establishing it the ‘go-to’ event on the blogging community’s calendar for training and networking.

In 2015, ProBlogger Training Event is presented by Olympus and will be relocating to the spacious RACV Royal Pines Resort on the Gold Coast, ready for over 650 bloggers on August 14 and 15.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

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How to Build Your Blog’s Audience with Long Form Evergreen Content

Who wants to grow their blog’s audience?

I’m yet to meet a blogger who doesn’t, so I’m picturing in my mind a room full bloggers with their hands in the air!

If you’re one of them, I would highly recommend you spend a few minutes today listening to the first 20 or so minutes of this podcast by Tim Ferris who outlines how he’d build his audience if he were starting from scratch today (note: the rest of the podcast answers other questions which are good but less relevant for bloggers).

There’s some great ideas in his answer that in essence are similar to what I’ve written and spoken about previously on:

  • identifying who you are trying to reach
  • asking where those readers are gathering and/or focusing their attention
  • and then trying to work out how to build a presence in those places

But one of the other key messages in Tim’s podcast that really stood out to me was this statement that he made:

‘The most labor-efficient way to build readership over time is long-form evergreen content.’

There is so much wisdom in this statement and I’d highly recommend bloggers ponder two parts of it.

Long Form Content

There has definitely been a trend over the last few years for many bloggers to move toward shorter form content. I’m not sure if this has been the result of the short for nature of social media, an assumption that people’s attention spans are short, the pressure to publish more posts or something else – but I’ve heard it taught from the stage at conferences and have definitely noticed more and more bloggers creating shorter posts in recent years.

My experience has been similar to Tim’s. I’ve noticed that it’s my longer and more in-depth posts that tend to get the most shares, the most links and the most traffic – both when they’re launched and over their long tail life.

There are definitely exceptions but today as I look through the top 10 most read posts here on ProBlogger over the last 12 months the shortest one is 714 words and the longest is over 7000. Their average is 2491.

I recently spoke about some of the benefits (and some of the costs) of creating long form vs short form content here so won’t go on too long about it except to say that at the very least longer form content is worth weaving into the mix of content on your blog.

I’m not arguing that every post needs to be longer form – it takes a lot of effort to create and there is a definitely place for shorter content – but the effort you put into longer posts can be a great investment to make into your blogging.

Further Reading: read Search Engine Journal’s article Why You Need to Start Creating Long, Evergreen Content Today.

Evergreen Content

Note for those not familiar with the term ‘Evergreen Content’: Evergreen posts are ones that don’t lose their relevancy over time. You write them today and they will be as helpful to readers in a few months (or even years) time.

I know that not every blog topic/niche naturally lends itself to the creation of evergreen content (for example ‘news’ and ‘reviews’ sites can sometimes struggle with it) but most blogs should be able to find a way to create at least some content that doesn’t date quickly.

As I look through the most read posts on both ProBlogger and Digital Photography School over the last 12 months every single post is what I’d consider to be evergreen content.

Of course part of the reason for this is that it’s the main focus of what I do – but we do cover ‘newsy’ type posts from time to time on dPS and apart from a spike in traffic shortly after it is published it rarely ever gets more than a trickle of traffic ever again.

To illustrate the case for Evergreen Content

Let me give you a couple of case studies. Here’s how a time sensitive post announcing the launch of the New Adobe Lightroom that we published on dPS recently performed in terms of traffic.

Screen Shot 2015 06 17 at 10 51 48 am

You can see the initial burst of traffic as it went live and as our readers excitedly gobbled up the hot news (and it was fairly significant news in the photography niche).

But in the month after it’s had little traffic and I suspect will never see more than a handful of visitors coming to it in a given day again.

Contrast this with an evergreen post I published back in January of 2007 on the topic of ISO Settings.

Screen Shot 2015 06 17 at 11 00 27 am

The post had it’s own little spike in traffic in the first days (although I had hardly any readers at that point) but to this day it continues to get traffic (for example yesterday it had over 1100 visitors).

The beauty of evergreen content is that it not only gets the same initial spike of traffic to it when you publish but it also is much more likely to be searched for and found in search engines in the years to come.

The other benefit of the evergreen content is that you (and others) are able to keep sharing it on social for years to come also! It is this evergreen content that I’ve built my whole social media workflow around.

Take a look at this daily traffic graph of the same post on ISO where you’ll see some bigger daily spikes periodically on the days I retire it on social media.

Screen Shot 2015 06 17 at 11 03 39 am

I have given that post a refresh occasionally over the years but it’s largely the same content that I published in 2007 and despite being 8 years old still gets a great reaction every time I share it on social.

Note: worth noting here is that this example is not what I’d consider to be ‘long form content’. It’s around 700 words in length which isn’t short – but it shows you that there’s a place for ‘mid sized’ form content too.

The most compelling case for investing time into Evergreen Content…

As I look at the two examples of posts I’ve just shown you what strikes me most is the investment that was put into those two posts was similar.

From memory I probably spent an hour or two writing the post on ISO. I’m not sure how long the author who wrote the Lightroom announcement post spent on it but looking at it he put at least that much time into researching and writing it.

Considering that investment of time – I’d say the case for evergreen content is pretty clear.

The quote I started with from Tim Ferris was all about labor efficient ways to build readership. It’s not the only way but I’d have to say that I think he identified one approach that really resonates with my own.

Further Reading: Check out Ali Luke’s post Your Ultimate Guide to Creating Amazing Content that Draws Readers Into Your Blog.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

How to Build Your Blog’s Audience with Long Form Evergreen Content


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The Most Important Blogging Metric You’re Not Tracking


The use of website analytics to help improve site performance has reached an all-time high.  Thanks to different analytics tools and the online resources that help demystify each, more and more webmasters are getting their hands dirty with gathering big data and filtering out the relevant information. Doing so will help them pinpoint what needs to be changed in their approach of developing their respective sites.

As part of this analytical approach to doing online marketing, using specific metrics to measure the authority of a site or blog has become common practice. Not only will you be able to track how your site has been performing over time but you will be able to understand the authority that other sites have.

Regarding the latter, you can extract the data from the sites and blogs of your competitors or those adjacent to your industry that you can use to formulate link building strategies and other campaigns.

This can be achieved by looking at popular ranking factors like Google’s PageRank, Moz‘s Domain Authority and Page Authority, and social metrics (Facebook fans, Twitter followers, etc.), to name a few. Referring to these metrics will help you track how your website is faring, as well as determine which sites to target and gain backlinks from.

However, one metric that marketers and webmasters fail to refer to is EatonWeb.

What is EatonWeb?

eatonweb

This is the oldest blog directory in existence. Its age makes it perfect for blog owners to sign up for an account and get their blogs to be listed and featured in the most appropriate category in the site.

However, what makes EatonWeb superior compared to other blog directories is that it measures the blog using three metrics: strength, momentum, and overall.

The Strength metric culls from different individual metrics to come up with a figure that determines its authority online. The Momentum metric tracks the relative growth of a blog over time. The higher the score of a blog in this metric, the faster its online growth is. The Overall metric is the combination of both previous metrics to come up with an all-encompassing score to figure out the quality of a blog.

If a blog scores high in the Strength Metric but is low in the Momentum Metric, it will have a lower score in the Overall Metric. Corollary, a blog with a low Strength Metric score and a high Momentum Metric score will be rewarded in the Overall Metric.

How to find out your Overall Metric?

As mentioned, you need to submit your site to EatonWeb by filling out your name, email address, blog URL, blog RSS, and post tags. Once you’re done, hit ‘Submit’ to go to the payment section. Once you’ve settled your submission you’re good to go!

BloggingPro has been submitted to EatonWeb and has some interesting metrics to reveal to us.

Blogging Pro

Comparing these stats to the highly popular ProBlogger, which currently the third top spot under the Blogging category of the blog directory, it becomes even more interesting.

From the screen caps above, BloggingPro is points behind ProBlogger for the Overall and Strength metric. However, BloggingPro trumps ProBlogger over the Momentum metric. This means that BloggingPro is growing at a more accelerated rate compared to ProBlogger. Maybe it has to do with the number of posts published in a week or month or maybe it’s because ProBlogger has reached its peak while BloggingPro is still developing as a blog.

Nothing is clear at the moment but the data provided above makes for interesting campaigns and strategies for you as marketer or webmaster to run and see if these change the metrics.

Final thoughts: The use of blogging metrics drawn from big data is a good way to determine how successful it is in your industry. With the different metrics people refer to for their data, chalk another metric to track and measure in EatonWeb.

More on blogging metric:

7 Invaluable Free Blogging Resources for Beginners

Blogging Pitfalls: How to Avoid Blogging Overload


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How to Use Quizzes and Facebook to Build Your List… Fast

This is a guest contribution from Luke Moulton.

If you’ve spent even a small about of time in the blogging world, you’ll be aware of the power of building an email list. Email is still one of the cheapest and effective forms of online marketing so as a blogger it should be high on your priority list.

But how do we build a list quickly if we aren’t getting a whole lot of traffic to our blog? How do we incentivise people to hand over their email address once they get there?

Sure, we can use the good old “Sign up to our Newsletter” or give something of value away for free. But these don’t always work for fresh visitors who haven’t seen your content before.

I’d like to introduce you to another list building option: quizzes.

You’ve probably seen them in your social media feed, you may have even taken a “Which Sex and the City Character Are You?” style personality test. They’ve been made popular by the likes of Buzzfeed and Mashable, but that’s not to say humble bloggers like you and I can’t use them to build a list.

The Technique: Facebook Ads + Quiz

The case study I’m about to show you combines traffic from Facebook Ads with a quiz. Yes folks, we’re actually going to be spending some money, hope I haven’t lost you yet… stay with me.

1-facebook-quizz-campaign-summary

The results above are from a Facebook Ads campaign I used to drive traffic to a quiz. The campaign lasted 13 days on a budget of $ 30 per day and from this I was able to build a list of 571 people. Yes, I know, it says 560 in the screenshot above but I also had some viral traffic, so ended up with more leads. This means my cost per conversion, or the cost to acquire an email address, equaled $ 0.66.

To some, this cost per conversion will seem expensive, to others it’s cheap; all depends what niche you’re operating in. If you know you can generate $ 1 from every email address you collect, then you’ll be making 50% on your investment… better than any investment I’ve come across recently.

Let’s dive in and build the campaign.

Building the Quiz

Choosing the topic for your quiz is the most important step; obviously it needs to relate to the overall content on your blog, and it also need to appeal to a specific social media audience.

For this particular example, I’m going to pretend I have a fashion/beauty/cosmetics blog. The topic for my quiz: “Would You Qualify to be a Makeup Artist?”.

I used Sit the Test Builder to build a 10 question, multiple choice test. Sit the Test requires people to enter their email address before taking a test (or quiz). As the test creator I can then export these email addresses to my favourite email marketing platform.

2-sit-the-test-screen

While I know nothing about being a makeup artist, Google does, so make sure you research your topic thoroughly and build a quiz with legitimate questions. You see the example of my quiz here.

With my test written and published, it’s time to build the Facebook campaign.

Creating the Facebook Campaign

To begin, I created three ads to “split test”. I say split test in quotation marks because Facebook automatically favors the better-performing ad after a period and I’m not convinced they wait for statistical significance, but I digress.

3-facebook-ads

The only difference between the three ads above is the image used. It’s important to only test one aspect of your ad at a time.

Ads created, it’s time for the build the audience that I’m going to target.

For this particular campaign I targeted women between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia’s two largest cities, Melbourne and Sydney.

4-facebook-ad-sets

I did experiment with a couple of other Ad Sets, but the Sydney and Melbourne campaigns were the best performing. I also made sure I had Facebook conversion tracking setup so I could closely track the performance of my campaign without having to continuously check to see how many people had taken my quiz.

Launching the campaign, after a day or two you will usually start to see one Ad performing better than the others.

5-Facebook_Ad_Set_Summary

If you’ve chosen your topic and target audience well, you should be rewarded with a healthy click through rate. In this case the best performing ad generated a click through rate of 2.29%.

After a day or two I usually pause the two poorer performing ads. If none are performing well, try changing the messaging and the image.

The Quiz Results

So how did our participants fare? For this particular test, I set a pass rate of 70%. On average, participants scored 64%. 571 people started taking the quiz, and 521 people completed it. Because we collect the email address at the start, it doesn’t matter if people don’t complete the quiz – although we hope they do!

6-test-results

What’s Next

So I’ve built my list of 570 odd – what do I do with it now? That’s really up to you and what you have to offer your audience. But here are some suggestions:

Segment out the people who failed and offer them some cosmetics training

Segment out the people who passed and offer offer them accredited training courses

Send them regular email updates from your blog

If you don’t have your own products, there are plenty of beauty, fashion and cosmetics affiliate offers you can present to your audience, just make sure you’re adding when you email the list you’ve build… use it for good not evil and you’ll be rewarded.

Luke Moulton is a digital marketer based in Melbourne Australia, working with Sit the Test, a startup helping people create multiple choice tests and quizzes.

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

How to Use Quizzes and Facebook to Build Your List… Fast


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Anchorman-Inspired Tips to Help you Blog Your Way to the Top

This is a guest contribution from Kirsty Sharman.

There are a million and one articles online that talk about how to earn money blogging. They all have the same tips, talk about the same things and usually just teach us things we already know.

The truth is: people like you and me (I’m assuming you’re a blogger if you’re reading this) didn’t start blogging because we wanted to be bac link experts, banner ad salesmen or tech gurus. We had a passion for a topic, and we wanted to talk about it. A lot.

All the articles online educate us to become masters of everything in order to succeed as a blogger, and successfully monetize our audience. I don’t really agree with that thinking. My thinking aligns more with being the best you can be within your niche – and partnering with others to help you monetize your audience.

If you want to be the best, and in turn earn an income from your passion, you need to be the guy that everyone wants to be friends with.

You need to be kind of a big deal.

As ridiculous as Ron Burgundy is, he mimics many traits of an internet celebrity. As influential bloggers, Tweeters, Facebookers and Instagrammers, we need to stand out from the digital crowd. We need to be to the internet what Ron Burgundy is to the News Network of America.

Below are five Anchorman inspired tips to help you blog your way to the top:

Start to think of yourself as an influencer

Brands want to work with people who can influence consumers within their target market. In order to be an influencer you need to work towards being an authority in your chosen blog category (or niche).

Partner with the right people

The same way that Ron Burgundy relies on Brick Tamland to deliver the weather, and Champ Kind to announce the sports results – is the same way you need to think of your blogging network. Partner with people to do the things you don’t specialize in – like monetizing your audience for example. Or managing your video editing. Trade exchanges are a good idea if possible.

Say what’s on your mind – even if it creates a stir

If you’re going to be a thought leader in your niche, it’s important that you speak up. If you’re a tech blogger and you think a new phone is terrible, say so. In the long run, being authentic is more important than pleasing the brands around you. Creating a stir has Ron Burgundy written all over it!

PR yourself

If you work hard, write great content and consider yourself a credible source within your niche – then it’s ok to let others know that you’re kind of a big deal.

Stay in shape

Ron Burgundy takes his personal fitness extremely seriously, you should take your online fitness just as seriously. Know who the other bloggers are, know where the best information comes from, research and write weekly. Stay in shape, on the internet!

Kirsty Sharman is • Crazy about all things digital • Bulldog owner • Toy collector • Runs @Webfluenti_al by day and @GeeksDoingStuff by night • One of the girls behind Girl Geek Dinners Johannesburg •

 

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

Anchorman-Inspired Tips to Help you Blog Your Way to the Top


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Four Blogging Tools to Make your Content Go Further

This is a guest contribution from Chris Crawfurd of sovrn.

You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the right audience?

These four blogger tools are must-haves for any publisher looking to increase the reach of their online content:

1. Use Visual.ly to increase your content distribution

Visual.ly is the world’s marketplace for visual content. Whether it’s an infographic, video, interactive, or presentation, their streamlined process makes it easy to distribute your content and get it in front of the right audience. Visual.ly is sort-of like a social network for infographic and visualization sharing (talk about niche markets). You can explore, share and, in the near future, even create your own. When you open up the home page, you are greeted by a continuous scrolling of some of the best infographics currently on the website, and signing up takes a minute via the link on the top-right of the page (sign-up is free).

Let’s say we are searching for a particular infographic about, say, Digital Advertising. All you have to do is type Digital Advertising into the search box, hit Enter, and Visual.ly will bring up a list of visualizations tagged with the keyword Digital Advertising. While searching for visualizations, you can organize your results in a number of different ways, for example, by visualizations that are currently trending or by most commented or most viewed visualizations. You can also change the layout of your search results – the most useful view shows a description of the graphic so you can find exactly what you are looking for.

Screen Shot 2015-04-28 at 4.47.06 pm

Next Steps:

  1. Register for a free account onVisual.ly
  2. Upload your content
  3. Enjoy the sudden flux of digital eyeballs and link love

2. Use BuzzSumo to gain insights into what your competition is blogging about

BuzzSumo provides insights into the most popular online content and the influencers behind it. The next time you’re brainstorming blog topics for your upcoming content cycle, try researching the topic you’re interested in via the BuzzSumo platform to see what other bloggers and content influencers have to say about it. It might help steer you in the right direction.

Screen Shot 2015-04-28 at 4.48.22 pm

Here’s a breakdown of what BuzzSumo actually does:

  • Allows you to search for content that has been widely shared within social media sites
  • Gather metrics around content and segment it by content format
  • Quickly find guest posts, contests, videos, interviews and infographics
  • Find out who the influential content curators/aggregators are within any niche
  • Gather statistics on industry influencers and their associated websites
  • Export all of the intelligence into Excel spreadsheets

The real meat of BuzzSumo is in its “Pro” version. Through BuzzSumo Pro you can access its Content Analysis Reports. Think of these as regular BuzzSumo reports on steroids.

For data nerds (and I know there’s a few of you out there), this level of reporting will keep you up at night.

Screen Shot 2015-04-28 at 4.53.17 pm

From this dashboard, you can see just about everything there is to know about a specific topic. In this example, “AdWords” is the content area of interest. In addition to tons of other cool graphs, you can also see, at a glance, which domains are just killing it in your industry. 

3. Use Hootsuite to manage and distribute your social media

Manage social networks, schedule messages, engage your audiences, and measure ROI right from the Hootsuite dashboard. Hootsuite is a third-party tool or application that is designed to collate all of your social media account streams into one handy dashboard. You can write, send, schedule and track posts from its simple interface across multiple networks and multiple accounts. It is therefore a good option for those people or businesses that have either multiple accounts on one social media network or accounts across multiple networks – for example Facebook, Twitter, LinkedIn and Instagram.

Hootsuite is web-based and does not require any software download. You can also add team members (and implement work-flow) as well as monitor analytics and performance.

Screen Shot 2015-04-28 at 4.54.59 pm

The primary use of Hootsuite is a social media dashboard (or social media management system) that provides a view of all your social media activity across all your accounts and allows you to post to all of them from one place. It gives you access to up to five of your top social media streams for free – including Facebook, Twitter, MySpace, WordPress, Mixi, Instagram, Google+ among others, which can be much easier than trying to manage all of these accounts directly from a browser. Not only can you track your posts, but you can also reply directly within Hootsuite as well as post updates on every network from the one place.

What do you get with Hootsuite?

  • Manage multiple Twitter, Facebook (profiles, events, groups and pages), LinkedIn (Profiles, Pages and Groups), WordPress, Google+, Foursquare, MySpace (does this even still exist?), Vimeo, Instagram, ping.fm and more accounts from one place
  • Schedule your social media updates
  • Collaborate as a team – including ability to assign replies, mark as done, track messages etc.
  • Manage it all through mobile applications
  • Customized analytics, included automated scheduled reports (though this can be costly)
  • RSS integration
  • Customer support

4. Use meridian to harness the value of your data and grow your influence 

meridian is a new publisher platform built and designed by sovrn Holdings. meridian acts as a conduit between publishers and advertisers by providing publishers with unique data insights that allow publishers to create better, more targeted and lucrative content. Through meridian, publishers can: manage their ad tags; view unique revenue metrics paired with targeted audience segments; see how their site compares to other sites within their vertical; gain access to an expanding library of publisher tools and third-party integrations.

Screen Shot 2015-04-28 at 4.56.13 pm

meridian features detailed, individual advertising performance metrics on a site-by-site, and zone-by-zone basis along with clear trending information. Inside the platform publishers will see detailed audience segmentation detailing the advertiser-driven values and characteristics of readers visiting their sites. In addition to advertising management and optimization, sovrn’s meridian boasts easy to understand reporting and user-friendly data visualization. Publishers see their earnings in real-time. Payments to publishers happen faster than any other system, in virtually every currency, and in every major payment mechanism.

Here are more specifics on what exactly you’ll see in meridian:

  • Fresh, user-friendly interface with real-time data visualizations
  • Improved ad management tools and performance metrics
  • Vertical comparisons for benchmarking performance
  • Audience demographics and reader insights
  • Integrated content from sovrn’s Publisher Resource Center
  • Personalized support from the sovrn Publisher Advocate Team

Screen Shot 2015-04-28 at 4.57.22 pm

Pretty cool, right? Here’s what you need to do to gain access to meridian:

  1. Sign up for a sovrn account on meridian
  2. Create ad tags, install the audience analytics beacon and search widget
  3. Sit back and reap the rewards of your hard-earned data.

Well, what did you think? Were these tools helpful? If you have any other tools you’ve found useful in your blogging/content creating endeavors, contact me a ccrawfurd@sovrn.com or leave us a comment below!

Chris Crawfurd is VP of Publisher Services at sovrn Holdings, responsible for growing and managing sovrn’s 20,000+ publisher relationships. Contact him: ccrawfurd@sovrn.com

 

Originally at: Blog Tips at ProBlogger

Build a Better Blog in 31 Days

Four Blogging Tools to Make your Content Go Further


@ProBlogger

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